Category Archives: Marketing

Your Guide to Marketing Books in the Christian Marketplace

Posted on September 17, 2009 by unregistered

The only thing worse than not writing at all is having a stack of your books sitting in the garage – unsold, taking up space, taunting you. After all, sitting in the garage is just one step above sitting in … Continue reading →

Posted in For Authors, Marketing | 1 Comment

The Eleventh Commandment – An Introduction to Religio-Marketing

Posted on August 25, 2009 by unregistered

I recently came across this book while searching for books on religion. This book turned out to be a great read. Some of its sections provided a new approach to marketing. I read about Leviticus and Kosher products, about Halal … Continue reading →

Posted in Marketing | 1 Comment

"Branding Faith" by Phil Cooke

Posted on April 18, 2009 by Chris MacKinnon

I eagerly picked up Phil Cooke’s book, “Branding Faith: Why some churches and nonprofits impact culture and others don’t” (Regal Books, 2008). For many years I’ve been a proponent of the power of a brand. I worked for a national … Continue reading →

Posted in Church Ministry, Creativity, Innovation, Marketing, Outreach, Pastoral, Technology | Leave a comment

Book Review: The Long Tail by Chris Anderson

Posted on December 12, 2006 by Tony Morgan

I recently completed The Long Tail by Chris Anderson, the editor in chief of Wired magazine. (btw… I’m a subscriber.) The book provides a unique perspective on a dynamically changing environment that is redefining how people acquire goods and services. … Continue reading →

Posted in Marketing, Technology | Leave a comment