Category Archives: Technology

"Branding Faith" by Phil Cooke

Posted on April 18, 2009 by Chris MacKinnon

I eagerly picked up Phil Cooke’s book, “Branding Faith: Why some churches and nonprofits impact culture and others don’t” (Regal Books, 2008). For many years I’ve been a proponent of the power of a brand. I worked for a national … Continue reading →

Posted in Church Ministry, Creativity, Innovation, Marketing, Outreach, Pastoral, Technology | Leave a comment

Book Review: The Long Tail by Chris Anderson

Posted on December 12, 2006 by Tony Morgan

I recently completed The Long Tail by Chris Anderson, the editor in chief of Wired magazine. (btw… I’m a subscriber.) The book provides a unique perspective on a dynamically changing environment that is redefining how people acquire goods and services. … Continue reading →

Posted in Marketing, Technology | Leave a comment