I recently came across this book while searching for books on religion. This book turned out to be a great read. Some of its sections provided a new approach to marketing.
I read about Leviticus and Kosher products, about Halal and Haram products, about Coca Cola’s “La Mohammad, La Mecca” controversy and how they went about combating the issue.
A must read for people who’re interested in marketing and religion.
To Buy the book, visit
PETLACZASU
Alternately, you can win free promotional copies from the author’s website
So, rush in for your free copy, if you dont want to spend that much.
This may seem strange but I couldn’t see the image above, I am using FireFox 2. anyways, what I read was very good and I enjoyed it. I was thinking about print it out, do I have permission to do that?